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Packaging: Design Successful Packaging for Specific Customer Groups (Demographics)
Packaging Design Successful Packaging for Specific Customer Groups - Demographics
Author: Mark Hampshire, Keith Stephenson
The first book to explore the vital, commercial relationship between design, marketing, and the target audience.DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’ ...  more »
ISBN-13: 9782940361717
ISBN-10: 2940361711
Publication Date: 10/1/2007
Pages: 208
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: RotoVision
Book Type: Hardcover
Members Wishing: 0
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