I just got Dragonwyck, a 1976 paperback.  in the middle of the book is an entire page that is a color glossy Newport cigarette ad on one side and a Max cig. ad on the back!  How funny is that!  I never knew they used to do that.  is that in a lot of old books?

Oh, my creaking bones being reminded of my dear old age

Yes, you'd be surprised where one could find cigarette ads back in the days.

Mindy, just so you know I am poking fun at myself and not your discovery. I've been feeling older than usual ever since I saw a discussion at Amazon's romance boards where one of the ladies was reading a book written in the 70's and they were all trying to figure out what midi skirts were. Let alone reminiscing about the older fashion hair dryers their mothers used

I think it's cool.  I bet there is somebody out there that probably thinks it's collectible that way, with the added feature of the ad.

oh, yes---I remember vividly reading through the Sunday paper's newsmagazine and my parents' Life magazies and seeing big, beautiful cigarette ads---the Marlboro Man, Virginia Slims' 'You've come a long way, baby" campaign, Benson & Hedges...I think they, and liquor ads, were banned in 1977 or 1978, from al media--TV, print, etc.

They didn't know about Midi skirts?  Good grief...now I'm feeling ancient!

I love it when I get a 70's contemp out and they're smoking in the hospitals.

Anyone remember when they banned the bra ads on TV?

Found the Amazon thread. It was Maxi skirts they were trying to figure out, not the midis. http://www.amazon.com/tag/romance/forum/ref=cm_cd_fp_ef_tft_tp?_encoding=UTF8&cdForum=FxM42D5QN2YZ1D&cdThread=Tx1OB3MW4JT62GY 

oh man, I remember when pantyhose first came out - I wore them with my mini-skirt while smoking and listening to my turquoise and white transistor radio and burning my bras.

When my daughter was little she didn't know what an iron was when asked in school.   And me her mother,  who used a mangel press to iron sheets when I was little. 

I sort donations at a Friends of the Library where some books still have ads for Mrs. xxxx Elixir (something along those lines) that cures all your ills.  Of course, they contain over 75% alcohol (others had a high % of opiates) so it did cure whatever ailed ya cuz you'd get so plastered from the elixir who cared. Such a refined way ladies used to get a buzz.

I haven't watched much television in the last 30 years didn't know they banned bra ads? 

Denise

I wonder if that cig ad now causes it to be ineligible for Media Mail?  

I sort donations at a Friends of the Library where some books still have ads for Mrs. xxxx Elixir (something along those lines) that cures all your ills.  Of course, they contain over 75% alcohol (others had a high % of opiates) so it did cure whatever ailed ya cuz you'd get so plastered from the elixir who cared. Such a refined way ladies used to get a buzz.

Hey, could you get me some of that? You really couldn't find a lady more refined than me, so I need that stuff. ;-)

i dont know what a maxi or midi is....time for some googling.

Bluebonnet, a midi was between knee and ankle,

One pattern does all. Wish I had that waist size though.

how about that price? $1?

i think i have some patterns that are that old....it's like old MMPBs, i love to see them with prices like $2.95 on them....

I remember cig ads in magazines, newspapers, billboards and on TV, but I don't recall ever seeing them in a book.  Then again, I was 10-12 in the late 70s, and the ads probably weren't in children's books - although one never knows what those evil cig pushers would've stooped too.  The way they are vilified now, I'm sure they had their minions standing outside candy shops handing out freebies to the youngsters!  LOL!

I love those skirts!  I love C and D.  How kicky! Someone whip one up for me - I need the waist size to be a bit bigger than 24" though!