Partnership for Profit Author:Ian Linton In recessionary times, businesses need to retain customers by improving services and customer relations, as well as providing value for money. This is an action-oriented guide to developing closer relationships between customers and suppliers to ensure long-term mutual benefit. For example, the supplier gets guaranteed levels of work and competi... more »tion is reduced, suppliers can improve and introduce new products and services based on a better understanding of customer needs and both are able to plan the future of their businesses with a greater degree of certainty.« less