Patient Education A Practical Approach Author:Kate Lorig This volume is a practical, step-by-step description of the process of conceptualizing, designing, implementing, and evaluating a successful patient education program. Chapters focus on conducting a needs assessment, developing and evaluating a program-based upon that assessment, generating marketing strategies and selecting or preparing patient... more » education materials. The author makes recommendations on how to work effectively with culturally diverse populations and with difficult patients and on how to deal with compliance problems.« less