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Search - List of Books by Paul W. Farris

Total Books: 7
Marketing Metrics The Definitive Guide to Measuring Marketing Performance
2010 - Marketing Metrics the Definitive Guide to Measuring Marketing Performance [2nd Edition] (Hardcover)
ISBN-13: 9780137058297
ISBN-10: 0137058292
Genres: Business & Money, Computers & Technology
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Marketing Metrics  50 Metrics Every Executive Should Master
2006 - Marketing Metrics 50 Metrics Every Executive Should Master (Hardcover)
ISBN-13: 9780131873704
ISBN-10: 0131873709
Genres: Business & Money, Science & Math
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Cases in Advertising and Promotion Management
The Advertising Controversy Evidence on the Economic Effects of Advertising
Decisions in Marketing Cases and Text
Decisions in Marketing Cases and Text (Hardcover)
ISBN-13: 9780256037142
ISBN-10: 0256037140
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Advertising and Promotion Management