Skip to main content
PBS logo
 
 

Search - Personal Influence: The Part Played by People in the Flow of Mass Communications

Personal Influence: The Part Played by People in the Flow of Mass Communications
Personal Influence The Part Played by People in the Flow of Mass Communications
Author: Elihu Katz, Paul Lazarsfeld
Peter Simonson of the University of Pittsburgh has written that :Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant parad...  more »
ISBN-13: 9780029171509
ISBN-10: 0029171504
Rating:
  ?
0 stars, based on 0 rating
Publisher: Free Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.