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Personalities and Products : A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications)
Personalities and Products A Historical Perspective on Advertising in America - Contributions to the Study of Mass Media and Communications
Author: Edd Applegate
Profiling such luminaries as P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers who created it and then turns to early advertising agents, such as Francis Wayland Ay...  more »
ISBN-13: 9780313303647
ISBN-10: 0313303649
Publication Date: 1/30/1998
Pages: 192
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Publisher: Greenwood Press
Book Type: Hardcover
Members Wishing: 0
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