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Persuasion in Advertising
Persuasion in Advertising
Author: John O'Shaughnessy, Nicholas J. O'Shaughnessy
Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examp...  more »
ISBN-13: 9780415322232
ISBN-10: 0415322235
Publication Date: 12/16/2003
Pages: 264
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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