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Persuasion: Reception and Responsibility
Persuasion Reception and Responsibility
Author: Charles U. Larson
Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion ...  more »
ISBN-13: 9781111349271
ISBN-10: 1111349274
Publication Date: 1/27/2012
Edition: 13
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Publisher: Wadsworth Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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canadianeh avatar reviewed Persuasion: Reception and Responsibility on + 242 more book reviews
"A lively examination of popular culture, politics, advertising and mass media" -cover. So if you think advertising plays a large role in our lives you're right. This book helps explain how we are manipulated by advertising and media and how to think critically about the messages we receive. If you think media played a large role in the last election, you're probably right! Have a look at this book and see how it happens and how to respond as a consumer and member of our shared world of communication.


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