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Persuasion, Social Influence, and Compliance Gaining (4th Edition)
Persuasion Social Influence and Compliance Gaining - 4th Edition
Author: Robert H. Gass, John S. Seiter
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides stu...  more »
ISBN-13: 9780205698189
ISBN-10: 0205698182
Publication Date: 3/5/2010
Pages: 384
Edition: 4
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Publisher: Allyn & Bacon
Book Type: Paperback
Members Wishing: 0
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