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Persuasive Communication
Persuasive Communication
Author: Erwin P. Bettinghaus
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
ISBN-13: 9780030899591
ISBN-10: 0030899591
Pages: 336
Edition: 3rd
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Publisher: Thomson Learning
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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