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Persuasive Communication
Persuasive Communication
Author: Erwin P. Bettinghaus, Michael J. Cody
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
ISBN-13: 9780030633591
ISBN-10: 0030633591
Publication Date: 5/1987
Pages: 286
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Publisher: Holt Rinehart Winston
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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