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Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies)
Persuasive Technology Using Computers to Change What We Think and Do - Morgan Kaufmann Series in Interactive Technologies
Author: B. J. Fogg
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? — "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to ...  more »
ISBN-13: 9780613915823
ISBN-10: 0613915828
Publication Date: 12/2002
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Publisher: Rebound by Sagebrush
Book Type: Hardcover
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