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Planned Press and Public Relations
Planned Press and Public Relations
Author: Frank Jefkins
The world of public relations has changed significantly in recent years. Consequently this third edition contains a great deal of new material, including the latest innovations and topics. The development of video as a public relations medium, both replacing film and expanding the uses of screened communication is examined, as are the variety of...  more »
ISBN-13: 9780216919921
ISBN-10: 0216919924
Pages: 356
Edition: 2nd
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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