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From the help center:
What are they?
Book Tags allow you to mark books any way you like.
Why do I want to use them?
Is that what you wanted to know, or was there a specific tag that you were interested in?
That tag has been placed by a specific individual, and onlythey know what it is for (if anything) and there is nothing you can do to use it, unless you make up your own reason for using it. I place tags on books to indicate specific things that only make sense to me. You may find other tags that make sense to you and you can use, but don't expect to be able to use many people's individual tags as they are personal and onlyhave a meaning to the person that made them up.
Tags that are being used for public purposes on the other hand are quite useful, such as tags that indicate the character of a set of books, or a series title, or a sub-genre, locale, or era. Many of those type of tags are usable and useful to every & any body. Don't bother with weird looking personal tags, they won't make sense to you :)