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Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
Pocketbook Power How to Reach the Hearts and Minds of Today's Most Coveted Consumers Women
Author: Bernice Kanner
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining co...  more »
ISBN-13: 9780071737753
ISBN-10: 0071737758
Publication Date: 4/1/2004
Pages: 224
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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