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Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures)
Poetics of the Poster The Rhetoric of ImageText - Contemporary French and Francophone Cultures
Author: David Scott
The unique collaborative relationship between text and image has allowed the once-humble poster to evolve distinctive strategies of persuasion that have transformed modern advertising. Closely related to contemporary developments in the visual arts?in particular Futurism and Art Deco?these advances also reflect the contemporary confluence betwee...  more »
ISBN-13: 9781846314865
ISBN-10: 1846314860
Publication Date: 4/15/2011
Pages: 119
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Publisher: Liverpool University Press
Book Type: Hardcover
Members Wishing: 0
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