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Political Campaign Communication: Principles and Practices
Political Campaign Communication Principles and Practices
Author: Judith S. Trent, Robert V. Friedenberg
An analysis of election campaigns, using principles and practices of speech communication. This edition contains data from the 1992 and 1996 presidential campaigns and the 1994 congressional campaigns, covering topics such as advertising campaigns mass media consumption and political debates.
ISBN-13: 9780030625275
ISBN-10: 0030625270
Pages: 240
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Publisher: Praeger Publishers Inc
Book Type: Hardcover
Members Wishing: 0
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