Book Reviews of Polling Matters: Why Leaders Must Listen to the Wisdom of the People

Polling Matters: Why Leaders Must Listen to the Wisdom of the People
Polling Matters Why Leaders Must Listen to the Wisdom of the People
Author: Frank Newport
ISBN-13: 9780446530644
ISBN-10: 0446530646
Publication Date: 7/30/2004
Pages: 320
Rating:
  • Currently 5/5 Stars.
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5 stars, based on 2 ratings
Publisher: Warner Books
Book Type: Hardcover
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From Publishers Weekly
Between now and the November election, public opinion polls will be all but unavoidable. Those who question their value may find this plainspoken defense by the editor-in-chief of the Gallup Poll illuminating. Newport is an effective communicator who clarifies the process that distills from the opinions of a mere 1,000 interviewees an accurate reflection of the opinions of tens of millions of Americans. Newport believes that polls reflect the country's collective wisdom, a wisdom politicians should heed not merely to court votes but to reap the benefits of the diverse and complex American experience. The author tackles each of the common criticisms of polls, such as that politicians who pay too much attention to polls fail to lead; that citizens are too uneducated to offer useful opinions; and that basing policies on polls would result in a "tyranny of the majority." Jackson's defense is mostly convincing. His most glaring failure is to adequately address the effect on opinions of false advertising, political propaganda and other sources of misinformation. Newport's description of how polls work is filled with professional argot that gives his explanations an aura of scientific respectability and credibility. Readers will come away understanding why and how polls work, but some will not be as convinced as Newport of their value as a policy tool.