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The Portable MBA in Marketing (Portable Mba Series)
The Portable MBA in Marketing - Portable Mba Series
Author: Alexander Hiam, Charles Schewe
Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life e...  more »
ISBN-13: 9780471119845
ISBN-10: 0471119849
Publication Date: 1992
Pages: 480
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Publisher: John Wiley Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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