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The Positive Case for Negative Campaigning
The Positive Case for Negative Campaigning
Author: Kyle Mattes, David P. Redlawsk
Turn on the television or sign in to social media during election season and chances are you?ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing a...  more »
ISBN-13: 9780226202167
ISBN-10: 022620216X
Publication Date: 1/2/2015
Pages: 256
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Publisher: University Of Chicago Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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