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Postmodern Marketing
Postmodern Marketing
Author:
This book joins the small but fast-growing literature on marketing and postmodernism. It provides an accessible, critical introduction to the subject, identifies and describes some postmodern practices, highlights the implications of postmodernism for marketing theory and presents a model for the evolution of marketing thought.
Author:
This book joins the small but fast-growing literature on marketing and postmodernism. It provides an accessible, critical introduction to the subject, identifies and describes some postmodern practices, highlights the implications of postmodernism for marketing theory and presents a model for the evolution of marketing thought.
ISBN-13: 9781861524836
ISBN-10: 1861524838
Publication Date: 7/27/1995
Pages: 208
Edition: 1st
Rating: ?
ISBN-10: 1861524838
Publication Date: 7/27/1995
Pages: 208
Edition: 1st
Rating: ?
0 stars, based on 0 rating
