We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,602,005.38 | Books Available: 789,874 | Members Online: 137

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

The Power of CoCreation Build It with Them to Boost Growth Productivity and Profits
Author: Venkat Ramaswamy, Francis Gouillart

Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co... more »-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals?customers, employees, suppliers, partners, and other stakeholders?bringing them into the process of value creation and engaging them in enriched experiences, in order to ?formulate new breakthrough strategies ?design compelling new products and services ?transform management processes ?lower risks and costs ?increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization?from large corporation to small firm, and government agency to not-for-profit?can achieve ?win more?win more? results with these methods. Based on extraordinary research and the authors? hands-on experiences with successful projects in co-creation at dozens of the world?s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of ?engagement platforms??and how they have even restructured internal management processes?in order to harness the power of co-creation. As the authors? wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional ?process view? of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.

The Market's bargain prices are even better for Paperbackswap club members!

Retail Price: ~~$28.00~~
Buy New (Hardcover): $18.99 (save 32%) or
Become a PBS member and pay $15.09+1 PBS book credit Help icon

(save 46%)

ISBN-13: 9781439181041
ISBN-10: 1439181047
Publication Date: 10/5/2010
Pages: 288
Rating:

0 stars, based on 0 rating

Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review

Back to the Top ↑

Search - The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

Loading...