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The Power of Corporate Communication : Crafting the Voice and Image of Your Business
The Power of Corporate Communication Crafting the Voice and Image of Your Business
Author: Paul A Argenti, Janis Forman
Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communic...  more »
ISBN-13: 9780071379496
ISBN-10: 0071379495
Publication Date: 6/7/2002
Pages: 256
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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