The Power of Nice How to Conquer the Business World With Kindness, Linda Kaplan Thaler, Robin Koval. (Hardcover 0385518927)

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The Power of Nice How to Conquer the Business World With Kindness
Author: Linda Kaplan Thaler, Robin Koval

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the... more »

ISBN-13: 9780385518925
ISBN-10: 0385518927
Publication Date: 9/19/2006
Pages: 144
Rating:

Currently 3.3/5 Stars.

3.3 stars, based on 20 ratings

Publisher: Currency
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 1
Reviews: Member | Amazon | Write a Review

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Currently 0/5 Stars.

Jane R. reviewed The Power of Nice: How to Conquer the Business World With Kindness on 10/3/2007

Fast reading book with many common sense lessons in marketing

Currently 0/5 Stars.

Julia W. (juliaw) reviewed The Power of Nice: How to Conquer the Business World With Kindness on 9/27/2007 + 4 more book reviews

Great book -- interesting and easy to read. The authors aren't sharing ideas that will be earth shattering, but they provide great research (solidly done) and stories. Well worth the quick read.

Currently 0/5 Stars.

Gil W. (gil) - IL reviewed The Power of Nice: How to Conquer the Business World With Kindness on 10/31/2006 + 66 more book reviews

Now the business world can take heed. "The Power of Nice" has a business approach to being nice that can help your business grow faster than dog-eat-dog. The authors have cited their own examples of how this has worked for them and have gathered real-life examples from others in the business world. You will read examples from Donald Trump (yes he can actually be nice) to Jay Leno.

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