Fast reading book with many common sense lessons in marketing
Julia W. (juliaw) reviewed The Power of Nice: How to Conquer the Business World With Kindness on + 4 more book reviews
Great book -- interesting and easy to read. The authors aren't sharing ideas that will be earth shattering, but they provide great research (solidly done) and stories. Well worth the quick read.
Gil W. (gil) -
Now the business world can take heed. "The Power of Nice" has a business approach to being nice that can help your business grow faster than dog-eat-dog. The authors have cited their own examples of how this has worked for them and have gathered real-life examples from others in the business world. You will read examples from Donald Trump (yes he can actually be nice) to Jay Leno.
