Skip to main content
PBS logo
 
 

Search - The Power of the Tale : Using Narratives for Organisational Success

The Power of the Tale : Using Narratives for Organisational Success
The Power of the Tale Using Narratives for Organisational Success
Author: Julie Allan, Gerard Fairtlough, Barbara Heinzen
" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker." — Napier Collyns "Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication." — Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business enviro...  more »

Arie de Geus Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
ISBN-13: 9780470842270
ISBN-10: 047084227X
Publication Date: 4/10/2002
Pages: 320
Rating:
  ?
0 stars, based on 0 rating
Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.