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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
The Power of Unreasonable People How Social Entrepreneurs Create Markets That Change the World
Author: John Elkington, Pamela Hartigan
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as Jo...  more »
ISBN-13: 9781422104064
ISBN-10: 1422104060
Publication Date: 2/4/2008
Pages: 256
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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