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This Is Pr: The Realities of Public Relations
This Is Pr The Realities of Public Relations
Author: Doug Newsom, Alan Scott, Judy Vanslyke Turk
This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history a...  more »
ISBN-13: 9780534172626
ISBN-10: 0534172628
Pages: 615
Edition: 5 Sub
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Publisher: Wadsworth Publishing Company
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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