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A Practical Guide to CRM
A Practical Guide to CRM
Author: Janice Reynolds
In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company needs to give customers what they really want. They don't just want the best prices, selectio...  more »
ISBN-13: 9781578201020
ISBN-10: 1578201020
Publication Date: 6/15/2002
Pages: 250
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Publisher: CMP Books
Book Type: Paperback
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