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The Practice of Public Relations
The Practice of Public Relations
Author: Fraser P. Seitel
To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. Prepares readers to deal with a full range of situations and to arrive at eff...  more »
ISBN-13: 9780024088406
ISBN-10: 0024088404
Pages: 630
Edition: 6th
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Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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