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Precision Journalism: A Practical Guide (Commtext Series)
Precision Journalism A Practical Guide - Commtext Series Author:David Pearce Demers, Suzanne Nichols In recent years many journalists have become interested in public opinion polling and systematic analysis of public records. However, few have experience of social science research.Precision Journalism introduces professional journalists and students to quantitative research methods essential to their work. It is a compreh... more »ensive and accessible guide to news gathering techniques. Step-by-step, the elements and procedures of social research are clearly and concisely described.This practical volume is an ideal text supplement for journalism courses and an easy-to-use reference tool for working journalists.« less