Skip to main content
PBS logo
 
 

Search - Precision Marketing : The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Precision Marketing : The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Precision Marketing The New Rules for Attracting Retaining and Leveraging Profitable Customers
Author: Jeff Zabin, Gresh Brebach, Philip Kotler
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to re...  more »
ISBN-13: 9780471467618
ISBN-10: 0471467618
Publication Date: 2/6/2004
Pages: 272
Rating:
  ?
0 stars, based on 0 rating
Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.