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Preface to Marketing Management
Preface to Marketing Management
Author: J. Paul Peter, Jr, James H Donnelly
Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations...  more »
ISBN-13: 9780073380964
ISBN-10: 0073380962
Publication Date: 10/31/2007
Pages: 288
Edition: 11
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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