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Preface to Marketing Management
Preface to Marketing Management
Author: J.Paul Peter, James H. Donnelly
"Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations...  more »
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ISBN-13: 9780256094459
ISBN-10: 0256094454
Pages: 336
Edition: 5th
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Publisher: Irwin Professional Publishing
Book Type: Paperback
Other Versions: Hardcover
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