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Search - Pricing: Making Profitable Decisions (McGraw-Hill series in marketing)

Pricing: Making Profitable Decisions (McGraw-Hill series in marketing)
Pricing Making Profitable Decisions - McGraw-Hill series in marketing
Author: Kent B. Monroe
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater...  more »
ISBN-13: 9780070427822
ISBN-10: 0070427828
Publication Date: 4/1990
Pages: 502
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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