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Pricing: Segmentation and Analytics (Marketing Strategy Collection)
Pricing Segmentation and Analytics - Marketing Strategy Collection
Author: Tudor Bodea, Mark Ferguson
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the trans...  more »
ISBN-13: 9781606492574
ISBN-10: 1606492578
Publication Date: 9/30/2011
Pages: 200
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Publisher: Business Expert Press
Book Type: Paperback
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