Pricing a Small Business for Sale Author:Toby Tatum The marketplace for small businesses is one of the most inefficient markets there is. Business brokerage professionals generally agree that approximately 80 to 90 percent of small businesses placed on the market for sale will not sell and that over 90 percent of individuals seeking to buy a small business never succeed in this effort. — The sing... more »le biggest reason small business buyers and sellers fail in their respective efforts is an inability to negotiate a mutually acceptable price. Pricing a Small Business for Sale breaks this marketplace logjam by showing small business owners, business brokers, buyers and their advisors how to develop a price and terms of sale for a small business that are fair for both the seller and the buyer.« less