Principles of Bicycle Retailing Author:Randy W. Kirk The only practical, step-by-step retail guide for bicycle dealers. Features chapters on fundamental issues relating to opening and running a bike store...and selling bicycles. Chapters include: Buying a Bike Line (by Harley Phillips), Shopping a Trade Show (by Harley Phillips), Megatrends in the Bike Business, Sales and Marketing Techniques,... more » Goal Setting, Store Design, Traffic Builders, Soft Goods, Bike Store Finance, Personnel, and more. Companion manual to "Principles of Bicycle Retailing III" and "Bicycle Retailers Guide to Getting Rich in the Recession," by the same author.« less