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Principles of Direct and Database Marketing: A Digital Orientation
Principles of Direct and Database Marketing A Digital Orientation
Author: Alan Tapp
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
ISBN-13: 9780273713029
ISBN-10: 0273713027
Publication Date: 1/31/2009
Pages: 517
Edition: 4
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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