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Principles, Elements, and Types of Persuasion
Principles Elements and Types of Persuasion
Author: James Benjamin
In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
ISBN-13: 9780155023550
ISBN-10: 0155023551
Publication Date: 8/1/1996
Pages: 400
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Publisher: Wadsworth Publishing
Book Type: Paperback
Members Wishing: 0
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