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Principles of Marketing Engineering and Analytics
Principles of Marketing Engineering and Analytics
Author: Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering? putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and t...  more »
ISBN-13: 9780985764821
ISBN-10: 0985764821
Publication Date: 4/21/2017
Pages: 328
Edition: 3
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Publisher: DecisionPro, Inc.
Book Type: Paperback
Members Wishing: 0
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