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Principles of Marketing: The European Edition
Principles of Marketing The European Edition
Author: Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
Principles of Marketing: The European Edition is developed from Kotler and Armstrong's Principles of Marketing, 7th edition. The European Edition retains the orignal's strengths of comprehensive cofer and rigour while being logically restructured and rewritten to present marketing in a contemporary, European perspective.
ISBN-13: 9780131659032
ISBN-10: 0131659030
Pages: 956
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Publisher: Prentice Hall Europe
Book Type: Paperback
Members Wishing: 0
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