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Principles of Marketing: The European Edition
Principles of Marketing The European Edition Author:Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong Principles of Marketing: The European Edition is developed from Kotler and Armstrong's Principles of Marketing, 7th edition. The European Edition retains the orignal's strengths of comprehensive cofer and rigour while being logically restructured and rewritten to present marketing in a contemporary, European perspective.