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Principles of Marketing: European Edition
Principles of Marketing European Edition
Author: Philip Kotler, etc., Gary Armstrong, John Saunders, Veronica Wong
Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders a...  more »
ISBN-13: 9780273676683
ISBN-10: 0273676687
Publication Date: 7/11/2002
Pages: 888
Edition: 3rd
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Publisher: FT Prentice Hall
Book Type: Paperback
Members Wishing: 0
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