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Principles of Marketing (1st edition)
Principles of Marketing - 1st edition
Author: Charles Lamb, Joseph Hair, Carl McDaniel
A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.
ISBN-13: 9780538813686
ISBN-10: 0538813687
Publication Date: 1/1/1992
Pages: 900
Edition: 1st
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Members Wishing: 0
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