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Principles of Marketing
Principles of Marketing
Author:
The modern competitive environment calls for innovative marketing. This text equips marketers with knowledge and skills to help them survive and prosper in any environment. It provides a thorough overview of the basic principles of marketing, supplemented with examples and case studies. Marketing strategies, both the successes and the failures, ... more »
Author:
The modern competitive environment calls for innovative marketing. This text equips marketers with knowledge and skills to help them survive and prosper in any environment. It provides a thorough overview of the basic principles of marketing, supplemented with examples and case studies. Marketing strategies, both the successes and the failures, ... more »
ISBN-13: 9780538815321
ISBN-10: 0538815329
Publication Date: 1/1/1992
Pages: 900
Edition: New edition
Rating: ?
ISBN-10: 0538815329
Publication Date: 1/1/1992
Pages: 900
Edition: New edition
Rating: ?
0 stars, based on 0 rating
Publisher: Thomson South-Western
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
