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Principles of Marketing
Principles of Marketing
Author: Brassington, Petit
Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. The latest thinking is integrated throughout the bo...  more »
ISBN-13: 9780877787051
ISBN-10: 0877787050
Publication Date: 2/28/2003
Edition: 3rd edition
Rating:
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Publisher: FT Prentice Hall
Book Type: Paperback
Members Wishing: 0
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