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Pro Logo : Brands as a Factor of Progress
Pro Logo Brands as a Factor of Progress
Author: Michel Chevalier, Gerald Mazzalovo
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identit...  more »
ISBN-13: 9781403918253
ISBN-10: 1403918252
Publication Date: 3/4/2004
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 1
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