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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
Product Development Performance Strategy Organization and Management in the World Auto Industry
Author: Kim B. Clark, Takahiro Fujimoto
The result of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is on the impact of strategy, organization, and management on this critical component of business strategy. Concentrates on case studies from the world au...  more »
ISBN-13: 9780875842455
ISBN-10: 0875842453
Publication Date: 3/1991
Pages: 350
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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