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Product Development for the Service Sector: Lessons from Market Leaders
Product Development for the Service Sector Lessons from Market Leaders
Author: Robert G. Cooper, Scott J. Edgett
How service industries can become more competitive by employing the principles of product development As the lines between products and services become less and less distinct, managers in service industries-such as banking, insurance, financial services, utilities, and retailing-can benefit enormously by learning from product leaders, employing...  more »
ISBN-13: 9780738201054
ISBN-10: 0738201057
Publication Date: 10/1/1999
Pages: 278
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Publisher: Perseus Books Group
Book Type: Hardcover
Members Wishing: 0
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