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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
Product Innovation Strategy Pure and Simple How Winning Companies Outpace Their Competitors
Author: Michel Robert
Since 1993, thousands of readers have turned to Michel Robert's book Strategy Pure and Simple. Now he returns with a proven strategy to create and launch new products--the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of prod...  more »
ISBN-13: 9780070531321
ISBN-10: 0070531323
Publication Date: 6/1/1995
Pages: 174
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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